To support the launch of Vans most innovative shoe, the EVDNT Ultimate Waffle, we created a global launch activation toolkit with custom visuals that complemented the product’s innovation.

In addition to developing the campaign's identity, we collaborated with creative technologists to translate the sneaker’s features into a sonic visualizer that generated audio-reactive visuals in real time so local regions could activate with live performances or virtual concerts.
Reactive Visuals
Video Interstitials
Visual System
Regional Applications
Visualizer Tool


Role: Sr. Designer + Art Director
Agency: Imprint Projects
Creative Director: Mary Fagot
Creative Technologists: Vera Van De Seyp, Sean Zelmmer, Patrick Hübner
Motion Designer: Cat Owens